Restaurant Chains & F&B Groups
Your guests have opinions. Most leave without sharing them.
Mystery shopping tells you what your staff does. Intercept surveys tell you what your guests think. By capturing real-time, in-the-moment feedback from actual diners as they leave your restaurant, you get the unfiltered truth that post-visit emails and online reviews never deliver.
Consult
Online reviews are public, emotional, and unstructured. Internal feedback forms go ignored. You're making decisions about your menu, service, and operations based on fragments — not a complete picture of what your guests actually experience.
You only hear from extremes.
The delighted and the furious post reviews. The 80% in the middle — the ones who were fine but won't return, or liked it but found one thing off — stay silent. Your feedback is skewed toward outliers, not the reality of your average guest.
Post-visit surveys suffer from recall decay.
An email sent 48 hours later captures a filtered memory, not a fresh experience. By the time a guest responds, they've forgotten the details that matter most — the greeting speed, the table cleanliness, the server's product knowledge.
No structured data to compare across locations.
You have Google ratings, scattered feedback cards, and anecdotal reports from managers. None of it is standardised, comparable, or statistically reliable enough to drive confident operational decisions.
Without structured, real-time guest feedback, you're optimising blind. You're investing in menu changes, training, and renovations based on assumptions — not evidence. And every decision made on bad data compounds the gap between what you think guests want and what they actually experience.
Design
Co-create a short, targeted survey instrument focused on your priority metrics — service speed, food quality, atmosphere, likelihood to return.
Deploy
Station trained fieldworkers at your outlets during peak periods with tablets, capturing responses in real time as guests exit.
Analyse
Aggregate responses by location, daypart, and question to reveal statistically reliable patterns across your network.
Act
Deliver insight reports with clear recommendations that connect guest sentiment directly to operational improvement priorities.
Request your custom survey design.
Tell us about your outlets and guest experience priorities and we'll design an intercept programme that captures the feedback you're currently missing.
Request Meeting